Woodpecker vs Instantly: emails sent against uploaded contacts, client workspaces and plan prices

Woodpecker vs Instantly: emails sent or uploaded contacts

Instantly Growth, on its Outreach tab, is $47 a month billed monthly for 5,000 emails a month and 1,000 uploaded contacts. Woodpecker Email is $39 a month billed monthly for 5,000 emails sent, as read on November 1, 2026. Both list unlimited email accounts.

Instantly counts uploaded contacts, the people loaded into campaigns, next to its monthly email limit. Woodpecker counts only emails sent, follow-ups included. Every Instantly price here is from the Outreach tab; the page also sells credit plans and bundles.

The button below opens Woodpecker's home page, where the 14-day trial starts; it ends sooner if 500 cold emails go out first.

Client workspaces and the Agency Panel

Instantly's agency page promises a separate workspace for every client and one subscription as the roster grows. Its help center says each workspace requires its own subscription, so three workspaces are three subscriptions, and each can be on a different plan. The two pages disagree, and no cost conclusion here rests on the agency page's line.

Instantly's Agency Portal, a white-label view on Hypergrowth and Light Speed, lets clients use the agency's workspace and subscription. Every client with Campaigns access sees all campaigns in that workspace. Instantly states no workspace price apart from the plan and no workspace count for a plan.

Woodpecker bills the client line directly: the Agency Panel gives each client a sub-account at $27 a month, and White Label adds $5, both for each active client and the same on monthly and annual billing. All clients draw on one emails-sent pool. Woodpecker's pricing page leaves an active client undefined, so check with its support whether a client switched off in the panel still costs both lines. Smartlead vs Woodpecker sets the same lines against Smartlead.

Mailboxes, rotation and follow-ups

Instantly's agency page names inbox rotation and subsequences without tying them to a plan. Woodpecker documents condition-based campaigns, which set the next follow-up by what a prospect does, and inbox rotation with no price for each mailbox.

The Woodpecker limit to plan for: every follow-up counts toward the emails-sent limit, so a five-email sequence to 1,000 prospects uses the whole 5,000 tier.

What 50,000 and 100,000 emails a month cost

An illustration, not a forecast, on monthly billing. Woodpecker Email is $79 for 50,000 emails sent and $119 for 100,000, plus $27 for each active client. Three clients at 50,000 emails come to $79 + 3 x $27 = $160 a month, before White Label. Five clients at 100,000 emails come to $119 + 5 x $27 = $254.

Instantly Hypergrowth, on the Outreach tab, is $97 a month billed monthly for 100,000 or more emails. That covers one workspace and sets no per-client price, because each further workspace carries its own subscription. The totals are not like for like.

Trials, and who should pick which

Woodpecker's free trial covers 14 days or 500 cold emails, whichever comes first, with no credit card. Instantly's pricing page words no trial length; its help center describes a 14-day trial with no credit card, capped at 2 email accounts, 250 leads and 1,000 campaign emails.

• Pick Woodpecker for an agency that wants each client in its own billed sub-account under one emails-sent pool, with unlimited team members.
• Pick Instantly for an agency that serves clients from one workspace through the Agency Portal on Hypergrowth or Light Speed.

See Woodpecker.co pricing for every tier and best cold email software for agencies for the wider field.