Smartlead vs Woodpecker: plan prices, client workspaces, white label and what three or five clients cost

Smartlead vs Woodpecker: what each plan counts

Smartlead Base and Woodpecker Email both start at $39 a month billed monthly, for 6,000 email sends and 5,000 emails sent, as read on November 1, 2026. For an agency the difference is the client line: Smartlead adds $29 a month for each client workspace from its Pro plan, and Woodpecker adds $27 a month for each active client.

Smartlead counts contacts, the unique prospects stored in the account, apart from email sends. Base and Pro cap both; Unlimited Smart and Unlimited Prime store unlimited contacts and cap sends. Woodpecker counts emails sent for the whole account, follow-ups included, and lists unlimited contacts storage.

Smartlead says yearly billing saves 17% across all plans. Woodpecker's annual discount covers the email tier and not the client lines. To try the Woodpecker side of this table, use the button below: Woodpecker's trial runs 14 days or 500 cold emails, whichever comes first.

Client workspaces against the Agency Panel

Smartlead sells client workspaces and white label as one add-on: $29 a month for each client workspace, from the Pro plan up. White label lets an agency brand the platform as its own, and Smartlead's help center says it is off by default and switched on through chat support. Unlimited Prime includes 3 client workspaces; Smartlead does not say whether those carry white label.

Woodpecker splits the job into two lines billed for each active client: the Agency Panel at $27 a month, a sub-account for each client, and White Label at $5 a month, a view-only app under the agency's branding. That is $32 for each active client with white label, the same on monthly and annual billing. The pricing page does not define an active client, and its control stops at 10 clients. Woodpecker white label software covers what a client sees.

Three clients and five clients: the arithmetic

An illustration, not a forecast: monthly billing, white label on both sides, one sending plan for every client, and no mailboxes, domains or data credits. Smartlead gives no separate yearly price for its $29 line, so yearly billing stays out.

• Woodpecker, 3 clients, 50,000 emails sent: $79 + 3 x $27 + 3 x $5 = $175 a month.
• Woodpecker, 5 clients, 100,000 emails sent: $119 + 5 x $27 + 5 x $5 = $279 a month.
• Smartlead, 3 clients on Pro, 90,000 sends: $94 + 3 x $29 = $181 a month.
• Smartlead, 5 clients on Unlimited Smart, 150,000 sends: $174 + 5 x $29 = $319 a month.

Pro caps sends at 90,000, so five clients sending 100,000 emails need Unlimited Smart. The volumes differ because the plans step in different sizes.

Mailbox rotation, follow-ups and seats

Smartlead lists unlimited email accounts on every plan and rotates sending across the connected mailboxes within a campaign. Woodpecker lists unlimited email accounts, inbox rotation with no price for each mailbox, and unlimited team members.

For follow-ups, Woodpecker documents condition-based campaigns that set a follow-up by what a prospect does, such as a click on a link in the email. Smartlead's pricing text names no condition-based follow-up feature.

Trials and who should pick which

Smartlead offers a free trial on all plans; Woodpecker's runs 14 days or 500 cold emails, and neither asks for a card.

• Pick Woodpecker for an agency that wants one panel with a sub-account for each client, unlimited team members and plans sized by emails sent.
• Pick Smartlead for a high-volume agency: Unlimited Prime includes 3 client workspaces and 500,000 sends.

Cold email software cost runs the same arithmetic across more tools, and Woodpecker vs Instantly covers the third option.